Creating Your 2025 Marketing Strategy

This session will provide a step-by-step framework for developing an effective marketing strategy in 2025. From understanding market trends to leveraging data-driven decision-making, attendees will walk away with actionable insights to future-proof their marketing plans. We will cover essential components such as customer segmentation, content marketing, digital advertising, and performance measurement to ensure attendees leave with a clear and adaptable strategy.

Oct 08 2025, Wednesday 01:00 PM EDT 90 Minutes Intermediate Level Code: GRC0000182

  • Identifying key marketing trends for 2025
  • Setting realistic and measurable marketing goals
  • Developing a content and distribution strategy
  • Budgeting for digital marketing channels
  • Aligning marketing efforts with business objectives
  • Leveraging data analytics for informed decision-making
  • Performance tracking and optimization

  • Marketing Directors
  • CMOs
  • Growth Marketers
  • Brand Strategists
  • Business Owners

In an era where digital transformation is accelerating, failing to develop a proactive marketing strategy can leave your business vulnerable to market fluctuations, missed opportunities, and wasted resources. Without a clear, data-driven roadmap, brands risk being overshadowed by competitors who are more agile and strategic. This session provides a structured approach to crafting a results-driven marketing strategy tailored for 2025, helping you gain a competitive edge.

The marketing landscape is evolving rapidly, and businesses that fail to plan ahead risk falling behind. In 2025, companies must align their marketing strategies with shifting consumer behavior, technological advancements, and economic trends to stay competitive. A well-defined marketing strategy will serve as a roadmap to success, ensuring businesses maximize their resources, optimize campaigns, and achieve sustainable growth.

KATHRYN STRACHAN
KATHRYN STRACHAN

Kathryn Strachan is the founder and CEO of CopyHouse, a global award-winning content marketing agency that works with some of the largest and fastest-growing tech brands. Kathryn is also a respected Forbes contributor and industry speaker, featuring at esteemed events such as Money20/20, Semrush Workshops and B2B Marketing Course, and TechTalks. With a passion for enlightening audiences, she regularly delivers compelling talks on a wide range of topics, such as SEO, customer-centric content, technology marketing, agency culture, leadership, and female entrepreneurship. Additionally, she hosts the podcast 'Tech Marketers Uncorked', where she interviews top marketing leaders from various leading tech enterprises. Kathryn also judges influential awards programs and has been recognized for her own business acumen, receiving accolades from The Drum, BIMA, IoD, among others. Alongside overseeing CopyHouse, Kathryn serves as a non-executive director on The NHS Counter Fraud Authority and as a Council Member at The Alliance of Independent Agencies, while also providing strategic marketing and growth advice as a fractional marketing director to other companies.

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