Since employees typically are the first contact made with a company it is often necessary to control that image projected.
In the past, employers used dress and appearance policies to help employees work comfortably and safely while still projecting a professional image to clients, customers and future employees.
Over the years employers have also used dress and appearance policies to help create an employment brand.
Today, and especially post-pandemic, dress and appearance policies require us to develop strategies that align with both employer goals and culture and, at the same time, protect us from discrimination claims and “push-back” from our employees.