This topic was developed to provide a broad overview of selling in the b2b context. This has been fleshed out as a full-day workshop for the advertising and publishing industry and recently was used as a keynote using the Nike and Michael Jordan deal as a case study. See some of the testimonials below.
As a professional in business, you have built your credibility and done your 10,000 hours of becoming an expert.
How do you strategically sell and position your product and service, When you know that you are competing against others?
In this Case study approached webinar we will unpack the Strategic selling strategies that allowed Nike to win the Jordan deal in the 80’s.
In this webinar, we will use the Nike and Michael Jordan deal as a case study to illustrate how you can strategically outperform your competitors. And win in a pitch against them.
Tattoos were always associated with sailors, marines, and bikers. Not today. Over the past few decades, there has been r...
This webinar is for you if you ever find yourself in a difficult emotional situation where a cool head is necessary. Th...
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