- Product Ideation
- Business Planning
- Product Development Process
- Sourcing
- Building Supply Chain
Product Entrepreneurs, Entry Level Positions Into Supply Chain, Project Managers, Designers, Product Engineers, Merchandisers
Did you have a great product idea and a customer for it, but didn’t know how or where to start your journey? At the risk of sounding unencouraging, bringing a product to market from concept to reality is a distinctly challenging venture in many cases. One of the biggest reasons for this is that there are so many opportunities for failure. For instance, perhaps the concept is wrong, to begin with, or the design is inefficient, or the wrong materials are selected, or perhaps the manufacturing process was not optimized. Once the product is manufactured, then it must be accurately priced, marketed well, and sent to the right distributors. Anyone of these steps presents an opportunity for inefficiency or even failure. There are, however, many ways to mitigate mistakes in the consumer product development and manufacturing process.
Building ad growing a supply chain is another area on its own and needs to be assessed and planned for at the time of product development. Questions, like staying local or going overseas, need to be addressed and all risks, expenses, and support need to be taken into account. In some cases with proper preparation and educational background, self-starting can be enough, in some cases, external help or consulting is needed. To enter the market with a great product and solid supply chain to support it is a key to success and we will explore it to prepare you for a kick-off success.
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