Your Organization's Culture: If You Don't Get It Right, Nothing Else Matters

Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures. Unfortunately, culture is often misunderstood and discounted as a touchy-feely, rather than a bottom line, the component of a business.

Webinar Nov 12 2025, Wednesday 02:00 PM EDT 90 Minutes Intermediate Level Code: GRC0000254

  • Learn why Peter Drucker says: “Culture eats strategy for lunch.”
  • Discover why culture is like an iceberg: What’s above and below the water line
  • Identify and analyze the six key elements of culture in every business or organization
  • Review twelve daily ways effective leaders can communicate and reinforce company culture
  • Plan specific actions you will take to lead or influence changes in the culture of your organization
  • Use a three-step process to pinpoint what drives the culture of your team, department or company
  • Understand what successful leaders know and do that helps them avoid cultural traps and misfires

CEO’s, COO’s, VP of Human Resources, Chief Learning Officer, Directors, Project Managers, Operation Managers and Supervisors, Team Leaders, Staff Managers, and Supervisors.

Marcia Zidle
Marcia Zidle

Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who works with organizations to leverage their leadership and human capital assets that results in higher performance and profitability. She has 25 years of management, business consulting and international experience in a variety of industries including healthcare, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government, and nonprofits. She brings an expertise in social and emotional intelligence; executive and team leadership; employee engagement and innovation; personal and organization change management.

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